01 // CASE STUDY
Melbourne Cup Hosting for CBRE
CORPORATE HOSPITALITY // EVENT STYLING + DESIGN, BESPOKE SIGNAGE.
“CBRE understands the power of beautiful, immersive experience to grow brand affinity.”
We are proud to have worked with CBRE for a number of years to bring to life their corporate hospitality space for the Melbourne Cup.
Having been located in the same marquee venue for consecutive years, one of the challenges for this project was to design a completely new look and feel with minimal change in floor-plan to maintain maximum functionality in the space.
With a brief of old-world racing glamour we envisioned a transformation rich in textural detail. Beginning with champagne, chiffon draping in panels from ceiling to floor combined with luxe chandeliers and completed with custom signage, floral installations and chrome gold furniture the tone was elegant, beautiful and welcoming.
FROM THE REAL WORLD
RESULTS
“The team at Red Creative have done it again... thank you for bringing our vision to life and creating something truely special. Always a pleasure to work with you and already looking forward to next year.”
CBRE
COLLABORATORS //
Commissioned by CBRE
Venue by Auckland Racing Club
Lighting installation & draping by La Lumiere
Furniture & custom bar by Darby & Grey
Floral by Floral Stylist