“For the luxury market, real life brand experiences are paramount.”

When Lemonade approached us to design a corporate hospitality space for their client AMEX for the Melbourne Cup we were excited to be able to complement existing competencies to deliver an exceptional brand experience.

We began by immersing ourselves in the brand guidelines so we could be sure that we would deliver an experience that felt authentically AMEX and then went about designing a space that while small in size, lacked nothing in terms of style and elegance.

We were thrilled to be the first to utilise the gorgeous racetrack tables from Darby & Grey - paired with ghost chairs, their sleek minimal lines were the perfect base for a completely bespoke table setting.

From the silver melt pendant lights, and branded drapes to the custom signage, and avant-garde floral installations the tone was stylish, sophisticated and uniquely AMEX.

COLLABORATORS //

Commissioned by Lemonade Design

Venue by Auckland Racing Club

Lighting installation by La Lumiere

Furniture by Darby & Grey

Floral by Floral Stylist

 Proud to work with