“Successful activations engage the senses, creating authentic, memorable connection.”

We are proud to have worked with Westfield for a number of years to bring to life their Spring and Autumn Taste. Shop. Play. activations. Each event comes with it’s own aesthetic direction but the overall objectives of allowing shoppers to engage with retail in new and exciting ways and promoting the shopping centre as an entertainment hub remains paramount.

We work closely with the Westfield team to develop concepts that are demographic appropriate, best showcase retailers and most importantly, that will work well in the mall context.

Over the years we’ve designed an arcade, tasting booths, make-over stations, multiple photo booths and selfie stations and even a jelly parlour.

We believe the future of retail is experiential, where shoppers are able to experience tactile, emotive connection just not achievable through digital. Taste. Shop. Play. as an event represents recognition of this by Westfield and we’re excited to partner with them into the future.

COLLABORATORS //

Commissioned by Westfield St Lukes

Furniture Hire by V3 + Rollercoaster

Build by Rollercoaster

Balloons by Lunar

 Proud to work with