HEARTS

With Matariki coinciding with school holidays, Westfield needed to get economies from their activation build across four centres, but in a way that would keep things fresh for families to return. We designed a modular celestial set and then overlaid two community-first activations.

We led with Dinonauts, where space and the prehistoric world collide. Powered by a partnership with MOTAT - Kids entered through a UV space portal to be welcomed by roaming Dinonaut performers pulling aerial tricks to keep the energy high. Spin the wheel and you might win a pass to MOTAT, turning an in-centre adventure into a ticket to the real thing.

As the holidays closed, that same space world was transformed into Matariki of Endless Possibilities. The UV portal became a reveal with nine whakataukī cards featuring the nine stars of Matariki illustrated by artist Manawa Tapu. As you passed beneath the UV light, a proverb of reflection and hope related to each star was revealed in a beautiful moment of meaning.