Turn space
into place.
“Let the screen do the shopping.
We create community destinations, infusing retail with experience and meaning.”
In a world where people can buy anything from their couch, physical retail demands a different approach.
Shopping centres become community hubs - places people come to gather, play and be a part of something. That empty tenancy at the end of the walkway is no longer a gap to fill, but a chance to add the one thing a screen can't offer.
Our work is at this new frontier of retail. We transform transactional to meaningful through considered, crafted experiences that people feel, remember and talk about. And because we lead with years of real retail environment experience, our work delivers results you can measure.
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We take an empty tenancy and build a lasting new experience that diversifies your centre beyond retail: play, wellness, service. The reasons people come, stay and return.
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Sensory, photo-worthy centrepieces that create a moment and a talking point — many built as reusable assets, designed to return each season with no rebuild and minimal spend.
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Temporary experiences that turn vacant units into footfall while they're between tenants.
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Live programming — school holidays, cultural moments, seasonal series — that draws families, extends dwell, and roots your centre in its community.
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In-centre displays, category way finding and consumer journeys that support your retailers, strengthen centre-wide campaigns, and build your centre as a destination in its own right.
“Start with strategy.
The goals haven't changed. Everything else has.”
You're still chasing the same outcomes — foot traffic, dwell, loyalty, spend. But the way people shop, gather and decide has shifted, and what used to work doesn't land like it used to. In a changing market, repeating last year's playbook is the fastest way to spend budget that doesn't come back.
Hearts move minds. People choose the places that make them feel something, and strategy is what turns that feeling into return. We bring senior strategic and creative thinking to your goals, your audience and your budget, grounded in how customers actually behave now, then turn it into a clear plan your team can execute, your suppliers can brief from, and your leadership can back with confidence. Every dollar backed by intent, not habit.
01 // STRATEGIC REVIEW
Designed for teams that need clarity on a specific challenge — whether that’s a seasonal campaign, a new program concept, or an activation that needs sharper thinking behind it. We do the groundwork, bring you in for a focused working session, then go away and build the plan.
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Pre-session brief and desk research
1–2 hour facilitated working session (remote or on-site)
We develop your strategy and concept
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Pre-Session Research Summary
Strategy Brief with 90-Day Action Plan
1 × Developed Concept (campaign, program, or activation)
INVESTMENT $2,100 +GST
Travel expenses at cost, quoted separately. 50% on approval, 50% on delivery.
Plus a $500 +GST credit toward agency fees if you build the concept with us within 12 months.
02 // STRATEGY SPRINT
Our most popular engagement. We build a strategic campaign playbook for the year your whole team can work from. The perfect pre-budget foundation.
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Pre-session brief, surveys and desk research (including performance data review where available)
1–2 hour facilitated working session (remote or on-site)
We develop your strategy and concepts
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Pre-Session Research Summary
Audience and Pillar Mapping
Strategy Brief with 12 month Campaign Playbook
Up to 3 Developed Concepts (campaign, program, or activations)
Budget Allocation Recommendations
INVESTMENT $4,200 +GST
Travel expenses at cost, quoted separately. 50% on approval, 50% on delivery
Plus a $1,000 +GST credit toward agency fees if you build any of the concepts with us within 12 months.
03 // STRATEGIC PARTNERSHIP
For centres that want a consistent strategic voice in their corner your 12-month framework, then stay embedded with quarterly sessions — each delivering fresh concepts so your programme evolves with your audience, not against the clock.
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Initial pre-session brief, surveys and desk research (including
performance data review where available)
1–2 hour facilitated working sessions every quarter (remote or on-site)
We develop your strategy following session 1 and then adjust as the year progresses
We develop up to 3 concepts after each session to carry you through that quarter
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Pre-Session Research Summary
Audience and Pillar Mapping
Strategy Brief with 12 month Campaign Playbook
Up to 3 Developed Concepts quarterly (campaign, program, or activations)
Budget Allocation Recommendations
5% discount on agency fees across any projects executed by Red Creative during the term (up to $3,500+gst per annum)
INVESTMENT $11,400 +GST PA
Travel expenses at cost, quoted separately. Invoiced quarterly.
PLUS 5% off agency fees on any project we deliver during the partnership (up to $3,500 +GST a year).
Why they love working with us. . .
01. MORE THAN A PRETTY FACE
We start with strategy so your projects do more than window dressing - they deliver results.
02. RIGHT THE FIRST TIME
You can’t afford forgettable. We direct your spend where it really matters from day dot.
03. NO BIG AGENCY PYRAMIDS
The same people who pitch, deliver. A senior team with decades of experience across creative direction, VM, display and marketing.
04. WE’RE THE REAL DEAL
In a world of AI slop, our projects are grounded in real human experience.
SELECTED WORK.
