Carillons à Musique
This immersive, sensory experience harnesses nostalgia to drive foot traffic and increase dwell.
HEARTS
An empty tenancy at Christmas is a missed opportunity. Westfield Newmarket needed one transformed into something that would stop shoppers in their tracks — an experience that tapped the nostalgia of Christmas while driving genuine engagement.
The obvious answer was a grotto. We went deeper — past the imagery of Christmas and into the feeling of it: the wonder, the beauty, the ache of memory. We landed on the music box, an object steeped in emotion, and asked one question: what if you could step inside one?
So we built a room you could wind. An oversized hand-crank brought the space to life — as visitors turned it, a sculptural polyphon at the centre rotated, refracting light across mirrored surfaces while a commissioned soundscape of Tchaikovsky's Dance of the Sugar Plum Fairy swelled in time with the crank. Simple to grasp, theatrical to behold.
RECEIPTS
The installation ran for two months — well beyond its original window. The client called it exactly the engagement the centre needed: festive spirit brought to life, and a reason for shoppers to visit and stay. And because the core assets were built for longevity, the infrastructure lives on, designed to be reimagined in future activations.
