DESTINATION: STYLE
WESTFIELD NEWMARKET AT NEW ZEALAND FASHION WEEK
IMMERSE
Westfield Newmarket didn't just want a presence at Fashion Week — they wanted to be the moment. The brief: show up boldly, drive engagement, and get people back in-centre afterwards. Oh, and the timeline was tight and the budget was tighter.
DELIVER
In-centre, a VM display case became a retro arrivals moment. On-site, the full Westfield AIR world came to life — passport-style photo booth, departures board, branded luggage display, and a lucky dip prize mechanic designed to bring guests straight back to Newmarket. Chrome finishes, red carpet, custom luggage stickers — premium throughout.
PROVOKE
We asked ourselves: what if shopping was a destination worth flying to? "Destination: Style" took the glamour of jet-age travel and fused it with fashion — a two-phase campaign that built anticipation in-centre before landing at Shed 10 for the main event.
PROVE
1,000+ competition entries for Newmarket alone — 143% up on NZFW 2023. Over 50% of bounce-back rewards redeemed within one week. The client called it the standout brand activation at Fashion Week.
